Marketplace Revamp

AXLE

WORKSCOPE:

UX/UI DESIGN

ROLE:

CO-DESIGN LEAD

TIMELINE:

3-4 MONTHS

YEAR:

2024/2025

context.

An existing marketplace that required a refresh on both UX and, more importantly, UI. The core idea was to introduce a fresh, contemporary look by using polished cards, modern gradients, and a cleaner visual hierarchy, while also implementing key UX improvements for both the shopping journey and the admin interface. This marketplace is intended to host flagship products in the future, so the redesign not only enhances the overall user experience but also reduces friction, increases clarity, and maximizes conversion potential as much as possible

original design.

Originally, the marketplace lacked any emotional landing page and was essentially a ready-to-go catalog with no filtering options. The landing page was bare, missing key elements such as reviews, immersive galleries, the ability to feature videos and highlighted content, and, most importantly, it had no ratings or user feedback.

new homepage.

The redesigned marketplace homepage features a fresh gradient background and a flexible layout that highlights various promotional and featured content. Users can explore both technical categories, such as app types, and more emotional groupings, like premium apps or bestsellers, encouraging deeper engagement and discovery. Additionally, a subtler section at the bottom showcases publishers, giving them visibility and helping users get to know the creators behind the apps.

app & publisher detail page.

Other redesigned elements include the App Detail Page and the Publisher Detail Page. The App Detail Page features an immersive gallery, video content, highlighted text sections, and a robust ratings and review system. The Publisher Detail Page is more straightforward, showcasing all apps from a publisher while maintaining the same right-hand info block for clear details. The focus on the publisher from the homepage is reinforced in the App Detail Page with a consistently clickable link, leading to a dedicated publisher page.

enhanced searchbar.

See How it Works

The enhanced search bar empowers users to discover content more effectively. Passive suggestions displayed when opening the search bar reassure users that they can find what they’re looking for, while also introducing a more emotional navigation through featured categories. As users type, suggestions become vertical and active, maximizing the search experience, with color highlights matching the query to improve visibility and guidance